Eye of the Tiger: Irish clothing brands open store

I prefer to leave fashion blogging to those in the know, but am always keen to promote Irish design initiatives like the new Blind Tiger Collective store. It's opening its doors this Saturday in Dublin city centre.

Set up by Irish streetwear brands to offer an alternative to multinational chain stores, the collective hope their new store in the Georgian gorgeousness of South William Street will help efforts to make this side of Grafton Street a fashion hub destination.

RWAAR: The Blind Tiger Collective is catwalk cool. I heart the stag t-shirt.

Describing why Blind Tiger Collective came about, Dualta Jones (organiser and co-owner of Project A Apparel) said: "I decided that small Irish brands like my own need to come together and help promote each other in a joint effort and stake a claim on our territory."

GRRR-EAT IDEA: Tony the tiger gets a makeover in this t-shirt from The Blind Tiger Collective, a group of Irish streetwear brands

Following on from their pop-up shop in December (see the timelapse video here), the brands at Blind Tiger Collective include Turtlehead, LadyUmbrella, ShittyFuture and Little Green Threads, many of whom create very limited print runs as low as 25 pieces.

It's brilliant to see this showcase of Irish design hitting the city centre. Go n-éirí leo.

The Blind Tiger Collective, 51 William Street, Dublin 2. 
twitter.com/weareblindtiger